Just Launched: ROX 01 Luxury EREV SUV Hits Saudi Arabia with 200+ Orders on Day One

Chinese luxury EV brand ROX Motor has officially entered the Saudi Arabian market, and the response has been explosive. The brand debuted its flagship all-terrain SUV, the 2026 ROX 01, at the LEAP 2025 tech event on February 9, securing more than 200 orders on the very first day.

This strong debut signals a major shift in the GCC's luxury SUV segment, introducing a new Chinese contender with a unique extended-range electric powertrain.

Why the ROX 01 Is Making Waves in Saudi Arabia

The immediate success isn't a fluke. The 2026 ROX 01 arrives as a fully-fledged luxury 7-seater SUV with a rugged, Defender-inspired design from Pininfarina. But its real party trick is under the hood—or rather, the lack of a conventional one.

This is an Extended-Range Electric Vehicle (EREV). It combines a 1.5-liter turbo petrol engine that acts solely as a generator with a 56 kWh battery pack and dual electric motors. The result is a staggering 1,115 to 1,150 km of total combined range, with about 235 km coming from pure electric driving.

For Saudi drivers, this solves the classic EV anxiety. You get the smooth, instant torque of an electric drivetrain (469 HP and 740 Nm) for daily commutes, with the peace of mind that the petrol range-extender can recharge the battery on the go for those long desert drives or trips between cities.

ROX 01 2026: Specs, Performance, and Off-Road Prowess

Let's break down what this luxury SUV offers. The numbers are impressive for a vehicle of its size:

• Powertrain: 1.5L Turbo Range Extender + Dual Electric Motors (EREV)
• Power & Torque: 469 HP, 740 Nm
• 0-100 km/h: 5.5 seconds
• Top Speed: 190 km/h
• Total Range: 1,150 km (est.)
• EV Range: ~235 km
• Fuel Economy: 12.5 km/L
• Transmission: 1-Speed Automatic

But the 2026 ROX 01 isn't just about highway cruising. It's built for adventure. With features like adjustable air suspension, a 22° approach angle, and a 700 mm wading depth, it's ready to tackle more than just Riyadh's urban sprawl. Its 2,735 kg weight and robust chassis give it a substantial, capable feel.

Inside the Cabin: Tech and Luxury for the GCC

Step inside, and the focus is on space and technology tailored for family life and long journeys—perfect for the regional market.

The cabin is dominated by large screens: a 12.3-inch digital driver display and a massive 15.7-inch central touchscreen. The middle-row seats recline, and leatherette upholstery with ventilation and electrical adjustment ensures comfort in the Gulf heat.

Here's the unique part. ROX Motor understands the regional love for outdoor adventures. The SUV offers an optional tailgate-mounted outdoor kitchen and a rooftop tent. The seats can also fold completely flat to create a bed inside. It's a luxury SUV designed for the weekend escape to the desert or the mountains.

ROX 01 Saudi Arabia Price and GCC Availability

Now for the crucial question: how much does it cost? The 2026 ROX 01 is positioned as a premium offering.

In Saudi Arabia, the starting price is estimated at around SAR 210,000. For comparison, in the UAE, prices for various trims are expected to range between AED 250,000 and AED 300,000.

ROX Motor has partnered with the Laith Al-Obaidi Group for distribution across the Kingdom. The first showroom is already open in An Nasin, Riyadh, with a flagship showroom on Khurais Road set to open later this month. Additional locations are planned for Al Tahiya Street in Riyadh and on Al Madina Road in Jeddah.

Deliveries for Saudi customers are scheduled to begin in February 2026.

How Does It Compare to Rivals?

The 2026 ROX 01 enters a competitive space. Its natural rivals include other luxury extended-range SUVs from China like the Li Auto L8, as well as established icons like the Land Rover Defender and the electric GMC Hummer EV.

Its value proposition is clear: it offers a similar rugged, go-anywhere aesthetic and luxury space as the Defender, but with a cutting-edge EREV powertrain that provides immense range and lower running costs. Compared to a pure EV like the Hummer, it eliminates range anxiety entirely—a significant advantage in the vast GCC region.

The Bigger Picture: ROX Motor and Saudi Vision 2030

This launch is strategically significant. It aligns perfectly with Saudi Vision 2030's push for electric vehicle adoption and technological diversification. By choosing the LEAP tech conference for its debut, ROX Motor is positioning itself as a leader in the "automotive future" the Kingdom is building.

The brand isn't stopping in Saudi Arabia. It has also established networks in Qatar, the UAE, and Kazakhstan, indicating a serious commitment to the GCC and wider Middle Eastern market. With over 10,000 overseas orders already secured across 20+ countries, the momentum is real.

What's Next for ROX in the GCC?

With the 2026 ROX 01 now launched, attention turns to the rest of the lineup. The brand also offers the 2026 ROX Adamas variant, and has plans to introduce one new global model every year.

For GCC customers interested in this new breed of luxury adventure SUV, the next step is to visit the newly opened showrooms in Riyadh and Jeddah. Test drives are expected to be available soon as stock arrives in the region.

The message is clear: a new player has arrived in the GCC's luxury SUV arena, and it's already found a willing audience. The combination of electric performance, limitless range, and true off-road capability in a luxury package appears to be exactly what the market was waiting for.

Source: cnevpost.com, evmagz.com, roxmotor-ksa.com