Breaking: iCAUR Opens First GCC Showroom in Abu Dhabi, Launches V27 REEV SUV from AED 134,999

Chinese premium new energy brand iCAUR has officially planted its flag in the Middle East, opening its first GCC showroom in Abu Dhabi and simultaneously launching its flagship V27 range-extended electric SUV. The strategic move marks a serious play for the region's growing premium EV segment, with the 2026 iCaur V27 starting at an attractive AED 134,999.

The grand opening on February 26, 2026, signals iCAUR's commitment to the Gulf market right from the start. As a premium sub-brand of automotive giant Chery, iCAUR is entering with a philosophy of "precision and quality over scale," a message echoed in its intimate launch ceremony and state-of-the-art facility.

This isn't just another car dealership opening. It's a calculated entry by a major Chinese automaker into a market hungry for innovative electric mobility solutions. The timing is perfect, as GCC governments push for electrification and consumers become more open to premium alternatives beyond traditional brands.

Inside iCAUR's Flagship Abu Dhabi Showroom

The new Abu Dhabi showroom is a 10,500 square meter statement of intent. Designed to deliver the complete iCAUR experience, the facility can display seven vehicles with an additional spot in the delivery area and features a service bay equipped to handle 11 cars simultaneously.

From the illuminated entrance to the brand's signature orange theme and interactive zones, every detail is curated. Guests are greeted by the 'Born to Play' slogan, with engaging features like a gaming photo area and sketcher robots adding a modern, tech-forward vibe.

“We are committed to offering the complete iCAUR experience from day one – as soon as our Abu Dhabi customers enter the new state-of-the-art showroom, they will know we are a brand like no other,” stated Mr. Tim Zhang, General Manager of Chery Middle East. This focus on experience over pure sales volume sets a new tone for premium automotive retail in the region.

The 2026 iCAUR V27: Specs, Price, and Performance

The star of the show is undoubtedly the newly launched 2026 iCaur V27, a Range-Extended Electric Vehicle (REEV) that promises to eliminate range anxiety. At its heart is a 1.5-liter turbo petrol engine that acts not as a direct drivetrain, but as a generator for the electric motors.

Here are the key specs that matter to GCC drivers:

• Power: 449 horsepower and 505 Nm of torque
• Acceleration: 0-100 km/h in just 5.9 seconds
• Top Speed: 200 km/h
• Range: Up to 150 km on electric power alone, with a total combined range of up to 995 km
• Fuel Economy: An efficient 15.9 km/L
• Transmission: 1-speed automatic
• Safety: 5-star Euro NCAP rated

But here's the thing. The real story is in the pricing and trim strategy tailored for the UAE market.

UAE Pricing and Trim Levels for the iCAUR V27

iCAUR has launched the V27 in three distinct trims, each positioned to compete in different segments of the premium SUV market. The pricing is direct and competitive, undercutting many established rivals.

• Classic RWD: Starting at AED 134,999
• Premium AWD: Priced at AED 156,999
• Flagship AWD: The top model at AED 164,999

For context, that puts the base V27 well below many traditional premium SUVs while offering modern electric powertrain technology. The all-wheel-drive variants bring serious capability to the table, making them intriguing alternatives to popular models like the 2026 Toyota Land Cruiser Prado or the 2026 Toyota Fortuner for buyers seeking both luxury and utility.

Why the iCAUR V27 Makes Sense for GCC Drivers

The V27's range-extended electric design is arguably perfect for GCC conditions. The electric-only range of 150 km covers most daily commutes in UAE cities, allowing for zero-emission driving during the week. Meanwhile, the nearly 1,000 km total range means road trips to Oman or Saudi Arabia are possible without constant charging stops.

The combination of electric instant torque and all-wheel-drive capability in the Premium and Flagship trims provides confidence for occasional desert excursions or rainy conditions. The 5-star Euro NCAP safety rating adds crucial peace of mind for family buyers.

And the best part? The petrol range extender means you're never stranded if charging infrastructure is sparse. This hybrid approach bridges the gap between today's fuel station network and tomorrow's electric future.

GCC Availability and Showroom Rollout

The V27 is now officially available for purchase in the UAE. Buyers can visit the newly opened Abu Dhabi showroom, the flagship location at Dubai Oasis Centre, or the Sharjah dealership to experience the vehicle firsthand.

This multi-emirate rollout ensures iCAUR has immediate market coverage. Test drives are expected to begin shortly, giving potential customers a chance to feel the 449 horsepower electric powertrain and experience the modern cabin technology.

The brand's decision to make the UAE its GCC launchpad is strategic. The country's progressive EV policies, high disposable income, and appetite for luxury goods create an ideal environment for a premium new energy brand to establish itself.

What's Next for iCAUR in the GCC?

The V27 is just the beginning. iCAUR has confirmed that two additional models will join the GCC lineup in late 2026 or early 2027: the V23 all-electric vehicle and the 03T crossover. This rapid model expansion shows the brand's serious commitment to building a comprehensive portfolio for Middle Eastern buyers.

Expect to see more showrooms open across the region as the brand gains traction. The initial focus on premium experience suggests iCAUR will carefully select partners and locations that align with its brand image, rather than pursuing mass-market dealership networks.

The arrival of iCAUR represents another significant step in the diversification of the GCC automotive landscape. It offers consumers a genuine premium alternative with cutting-edge electrified technology, potentially accelerating the region's transition to new energy vehicles.

The Bottom Line: A New Player Enters the Premium Game

iCAUR's entry changes the calculus for premium SUV shoppers in the UAE. The 2026 iCaur V27 delivers impressive performance, revolutionary range flexibility, and competitive pricing—all wrapped in a modern design backed by Chery's manufacturing scale.

While established players like Toyota and luxury European brands continue to dominate, the V27 presents a compelling value proposition. For AED 134,999, you get 449 horsepower, nearly 1,000 km of range, and 5-star safety—a combination that's hard to find elsewhere.

The opening of the Abu Dhabi showroom proves iCAUR is here to stay, not just to sell cars. As the EV revolution accelerates across the Gulf, this new brand has positioned itself at the intersection of premium aspiration and practical innovation. The first chapter of its GCC story has begun, and it's one worth watching closely.