Just Launched: Forthing Electric & Hybrid Vehicles Debut in Qatar from QR 99,000 via Alpha Auto

Forthing has officially launched in Qatar, marking the Chinese brand's entry into the GCC market with a full lineup of electric and hybrid vehicles starting from QR 99,000. The February 16, 2026 announcement comes via exclusive distributor Alpha Auto Trading, bringing modern mobility solutions to Qatar's growing automotive sector.

Here's the thing: This isn't just another car launch. Forthing's arrival represents a strategic move into the GCC's evolving electric vehicle landscape, with vehicles specifically engineered for Gulf conditions.

What Models Are Coming to Qatar?

The Forthing lineup includes electric (EV), plug-in hybrid (PHEV/REEV), and hybrid (HEV) models designed for efficiency and family-friendly practicality. The confirmed models include:

• S7 REEV/EV: A luxury electric sedan positioned as a premium offering
• V9 PHEV: A luxury MPV designed for family comfort and space
• U-Tour HEV: A dedicated family car focused on practicality
• Friday REEV/EV: A stylish option for urban mobility

While detailed horsepower figures and exact dimensions aren't yet available, the focus is on practical performance, advanced safety features, and smart connectivity that meets modern driver expectations.

But that's not all. The brand also offers the 2026 Forthing T5 EVO and 2026 Forthing T5 HEV in other GCC markets, showing their commitment to varied powertrain options across their lineup.

How Much Do Forthing Vehicles Cost in Qatar?

Prices start from approximately QR 99,000 for select electric variants, with pricing varying based on specifications and model choice. This competitive pricing positions Forthing as an accessible entry point into electric and hybrid mobility in Qatar.

Alpha Auto is offering flexible financing options through local banks, making ownership more accessible to a wider range of customers. The integrated ownership packages aim to simplify the entire process from purchase to maintenance.

Why This Launch Matters for GCC Buyers

Forthing's entry comes at a crucial time for the GCC automotive market. With increasing focus on sustainable mobility and growing infrastructure for electric vehicles, the timing couldn't be better.

Mokhless Mahmoudi, Automotive Group Director at Alpha Auto, stated: "Qatar represents a dynamic and growing automotive market, and we are thrilled to introduce Forthing vehicles that combine innovation, efficiency, and practicality. Our aim is to redefine the ownership experience... committed to Qatar's sustainable mobility future."

The vehicles are engineered to high Gulf specifications, meaning they're built to handle regional conditions including summer heat, desert driving, and urban traffic patterns that characterize GCC driving experiences.

Where Can You See and Service Forthing Vehicles?

The brand has established a comprehensive presence in Qatar with:

• Showroom: Salwa Road, Midmac R/A, Doha, Qatar
• Contact: +974 44991998, sales@alphaauto.com
• Service Center: Fully equipped facility with genuine spares and trained technicians

This integrated approach ensures that buyers get both the vehicle and the support network needed for worry-free ownership. The service center is particularly important for a new brand entering the market, providing confidence to early adopters.

How Does Forthing Compare to Existing Options?

For GCC buyers considering electric or hybrid vehicles, Forthing offers several advantages. The starting price of QR 99,000 makes electric mobility more accessible than many premium competitors. The variety of powertrain options—from pure electric to plug-in hybrid to traditional hybrid—means there's likely a solution for every driving pattern and charging capability.

The 2026 Forthing M4 U-Tour and 2026 Forthing Friday represent the brand's approach to different market segments, from family-focused practicality to urban style.

What's Next for Forthing in the GCC?

The Qatar launch serves as Forthing's entry point into the GCC market, with potential for expansion to other Gulf countries if the initial reception proves positive. Alpha Auto's backing by a parent company that manages Mahindra in Qatar provides established automotive expertise and infrastructure.

The February 12, 2026 launch event generated significant interest, and now with vehicles officially available, test drives and detailed specifications should become more readily accessible to potential buyers.

For those interested in electric and hybrid vehicles, Forthing's arrival adds another compelling option to the growing GCC market. With competitive pricing starting at QR 99,000 and vehicles engineered specifically for Gulf conditions, the brand is positioned to make sustainable mobility more accessible to Qatari drivers.

Source: Qatar Tribune, Dunes Magazine, forthing-qatar.com