Audi is gearing up to introduce a dramatic new electric two-seat sports car that will carry forward the spirit of the beloved Audi TT, which was discontinued after the 2023 model year. While Audi hasn’t yet announced an official name for this new model, it’s expected to debut in production form in 2027, building on the bold styling previewed by the Audi Concept C.
The Concept C isn’t just a styling exercise — it gives a strong indication of the design language and overall character Audi plans for the production sports car. Audi enthusiasts are watching closely because this vehicle could fill a gap in the brand’s lineup that’s been left since both the TT and the R8 exited production.
Why This Car Matters for Audi
Audi has faced some challenges recently, including softer sales and controversial product decisions. Ending production of the TT and R8 has left Audi without a compact, aspirational sports car — a role that once helped define the brand’s identity. The new electric sports car is seen as a key part of revitalizing Audi’s appeal and reconnecting with enthusiasts. CEO Gernot Döllner has referred to the upcoming model as a “TT Moment 2.0,” highlighting its symbolic importance for the future of the brand.
Platform and Technical Expectations
Details about the vehicle’s underlying architecture remain unofficial, but reports suggest it will likely share a platform with the next-generation Porsche 718 — itself expected to switch to electric propulsion. Shared engineering with Porsche makes sense for cost and performance reasons, and it might even allow Audi to offer variants with different powertrain layouts.
The Concept C preview showed a rear-wheel-drive layout, and while the production car might retain that as a base setup, Audi will almost certainly offer all-wheel drive as an option — especially if it leans on its legendary Quattro system. There’s also talk of innovative features like a virtual gearbox that mimics gear changes in an EV, and potentially synthetic engine sounds to make the driving experience feel more engaging for enthusiasts, though these details haven’t been confirmed.
EV Sports Car Competition and Market Timing
As of now, there are no two-seat electric sports cars available in the U.S., but that could change by the time Audi’s new roadster arrives. Porsche’s electric 718 variants should be on the market, and even Tesla’s long-teased second-generation Roadster might finally launch. Audi’s offering will slot into this emerging niche, bridging the gap between enthusiasts who love traditional sports cars and the broader shift to electric performance.
Launch Outlook and Pricing
Audi is targeting a 2027 release, and while pricing hasn’t been revealed, expectations are that it will be positioned between where the last TT and the R8 sat — potentially flirting with six-figure territory, depending on performance and trim levels.
